How to transform corporate culture and communication with the customer at the center and not die in the attempt

The Technological Corporation of Andalusia decided in 2018 to undertake a process of cultural transformation, strategic review and tactical adaptation to ensure that it gave maximum value to customers in the management of R&D&I and to society as a whole, generating wealth. To this end, it reviewed all the "cultural projectors", reengineered systems, processes and procedures with the obsession to provide maximum value, and adapted communication and marketing with the maximum involvement of the organization's professionals.

CTA is the strategic ally to innovate, and helps companies, universities, administrations and other entities to successfully meet their R&D&I objectives and transform the results into wealth.