ConnectEO Webinar: “Doing business in Australia”.

The most important driver of success for export market development is revenue, as it helps to overcome the disadvantages of being a new business. Sales provide net cash flow, customer assurance, market testing, brand equity and risk reduction. But building customer relationships in a new country is no easy task.

The"Strategic Sales Flywheel" will be presented at this event. This concept consists of adopting a learning approach to making sales with a new product in a new market. The session addresses how to make complex B2B sales in Australia, including:

• What sales growth and conversion are possible in 3 years.
• How the right customer value proposition sets the sales flywheel in motion.
• What lead generation options to design and test.
• What pipeline metrics make sense for tracking complex sales.
• How to influence customers to overcome their perception of the risk of new products.
• What makes the difference between sustained growth and stagnation.

The webinar is organized by CTA, in collaboration with CapFeather, in the framework of the ConnectEO project :"Connecting European Earth Observation to International Markets". ConnectEO is funded by the European Union's COSME Program (2014-2020) under grant agreement no. 951124.