In 2014, a study was completed for the definition of an agri-food marketing platform in Andalusia as part of a broader project called Trading, which encompasses other sectoral studies undertaken in previous years. The objective of the study, in which researchers from the University of Almeria have been subcontracted, is not a mere e-commerce platform, but a collaborative space that allows decision-making associated with the commercialization of Andalusian agri-food products.